Are you linking to your book?

Here’s a tip: When you create a link to your book from your website or blog—you are blogging, right?—make sure you link directly to the book’s page on your publisher’s website instead of Amazon or BN.com. Not that the online superstores aren’t great, but they take a substantial discount on each book they sell. If you link directly to your publisher’s website, customers will most likely pay the same price and get the same delivery schedule, and you will make more money on the royalty.

Are you linking every chance you get? An easy and much-overlooked technique is to add an image of your book cover to your e-mail signature, along with a link to your publisher's website. Ask your editor or marketing contact for help if you need images of the book cover or help with linking.

For Reflections on Nursing Leadership (RNL), published by the Honor Society of Nursing, Sigma Theta Tau International.